CRM Marketing Specialist
Job Title: CRM Marketing Specialist
Job Type: Contract (W2)
Start Date: 11/17/2025
Contract Duration: 3 Months (with potential for extension)
Reason for Position: To provide coverage for an employee on paternity leave
Job Location: Manhattan, NY (HYBRID role)
Work Schedule: Monday-Friday, 8 hours per day, 40 hours per week (standard business hours)
Compensation: $32 to $36 per hour
Overview: The CRM Marketing Specialist leads brand-building marketing efforts based on a comprehensive understanding of the consumer, competition, business goals, and dynamics; and the ability to bring this to life via marketing expertise and cross-functional leadership. The CRM Marketing Specialist manages Customer Relationship Management (CRM) and loyalty efforts from strategic planning through implementation for one of our global eyewear client's retail brands.
Responsibilities:
• Manages the strategic development of a customer-centric, loyalty-based approach and CRM initiatives; focused on run-the-business. Devises and implements strategies to deliver program goals.
• Manages 1:1 campaign from planning, briefing, creative development and production to measurement and evaluation through multiple channels (i.e. email & SMS).
• Manages CRM calendar for Target Optical in coordination with the CRM global campaign management team for e-commerce pure player brands.
• Supports customer strategies and reward programs development.
• Produces marketing communications plan from the marketing plan supplied by the Brand/Marketing team.
• Collaborates with global CRM team and cross-functional areas to execute and evolve the program, focusing on the following: Customer Journeys, E-commerce, Engagement Program.
• Manages external & internal agency relationships to maximize efficiencies.
• Collates campaign results, review against projected results and make decisions that continually improve performance.
• Drives the customer experience across channels including email touchpoints; connecting assets, offers, perks and trigger emails.
• Develops new content and delivery of relevant communications, to maximize effectiveness and reach of channels.
• Identifies opportunities to enrich the experiences of the customer to generate customer loyalty.
• Collaborates with Customer Intelligence, Customer Targeting, and IT teams to ensure the full exploitation of marketing technology.
• Partners with OMNI team, agencies, and others to develop a transformational change in the loyalty dynamics for Target Optical brand and drive retention goals.
Required Qualifications:
• High school diploma (or GED/equivalent) or equivalent experience in the Marketing and/or Advertising field required. Bachelor’s degree in Marketing, Advertising, Business, etc. preferred.
• 4+ years of relevant experience.
• In-depth marketing knowledge, including consumer-centric initiative development, creative and marketing communications development, and in-market execution.
• Ability to collaborate with a variety of team members and levels in a matrix organization.
• Strong verbal and written communication skills; experience gaining alignment to ideas at all levels.
• Strong analytic skills with experience in developing marketing plans by integrating consumer research and a variety of data types and sources.
• Strong project management skills with a clear focus on results.
Preferred Qualifications:
• Experience with Oracle Responsys and/or IBM Unica.
• E-commerce experience.
• Optical/Eyewear industry experience.
• Retail experience.
• Consulting background.
DETAILS AT A GLANCE
JOB TITLE: CRM Marketing Specialist
JOB TYPE: Contract (W2)
HOURS: Monday-Friday, 8 hours per day, 40 hours per week (standard business hours)
LOCATION: Manhattan, NY (HYBRID role)
START DATE: 11/17/2025
DURATION: 3 Months (with potential for extension)
COMPENSATION: $32.00 to $36.00 per hour
BNA RECRUITER: Nick Yacobi
HOW TO APPLY: Click on the apply button and send your resume to BNA. Please make sure to reference the job title in the subject line.
This role is a TEMPORARY position through BNA. You would be employed and paid by our company and working directly with our client.