Role: Content Manager

Location: Anywhere in the US
Type: Full-time
Compensation: Based on experience
Reporting: General Manager / Director of Marketing

Position Description:

As the Content Manager, you will be responsible for telling the world (and company internally) the story of our products and brand. You will be expected to be our chief advocate for specific feature sets and targeted for benefit of stakeholders. Additionally, you will be charged with crafting the strategy around the messaging, brand direction, and marketing for product launches and continued. We are looking for a prolific and talented content creator to write and produce various types of downloadable content and blog regularly, to expand our company’s digital footprint, awareness, subscribers, and leads.

Responsibilities:

• Create marketing resources each month to drive leads, subscribers, awareness, and/or other important metrics (examples include ebooks, whitepapers, infographics, guides, templates, etc.).
• Blog on an ongoing basis to support and promote your offers and to attract site visitors through search, social media, and email subscribers.
• Grow our subscriber base by providing them with regular, helpful content that’s aligned with their needs and interests.
• Collaborate with designers, product marketers, sales professionals, and external influencers, and industry experts to produce relevant content that meets the needs of both key stakeholders and our audience.
• Create product content (e.g. sales enablement documentation, case studies, product videos, website copy, blog posts, podcasts, etc.) to articulate the benefits of our products to the world.

Requirements:

• Degree in marketing, business administration or communication, public affairs/relations, or equivalent working experience
• High proficiency in Microsoft Office and Google Workspace (HubSpot experience is a plus)
• Past experience producing content for the web as well as channel-specific knowledge (blogs, social media, SEO)
• Impeccable written, verbal, and organizational skills
• Highly creative in thought-process and writing style
• Experience with writing in AP style and varying tones based on audience
• Possess a great deal of independence, initiative, and self-motivation
• Ability to distill succinct messaging from complex and sometimes undeveloped concepts
• Ability to manage multiple projects while maintaining consistent output and timelines
• Experience with marketing in the K12 Education space is a plus

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